YouTube NZ Marketing Awards Recognize Plan My Walk with Victory
In a celebration of marketing excellence, MSC has once again triumphed at the YouTube NZ Marketing Awards, this time taking home the prestigious award for Excellence in Travel/Leisure & Entertainment Marketing Strategy in 2024, for their Plan My Walk campaign. The awards ceremony, held at the iconic Spark Arena in Auckland on 4 September 2024, recognised MSC's innovative and impactful approach to promoting outdoor adventures and safety in Aotearoa.
MSC's Chief Executive expressed gratitude towards partners such as marketing agency Supergood and developers Somar Digital, as well as praise for the hard work of the team. The strategy aimed to show outdoor enthusiasts how their region could be improved and made safer with Plan My Walk, using engaging multimedia content, innovative digital marketing tools, and a strong brand story that resonated with potential travellers.
The judges were particularly impressed by MSC's approach to safety, which they found was seamlessly integrated into a better user experience. The strategy involved regional targeting to inspire local summer adventures, and the results spoke for themselves - Plan My Walk has been a part of MSC's marketing campaigns since its launch in 2021, and the award is a validation of its success.
This is the fifth year in a row that MSC has been named a finalist at the YouTube NZ Marketing Awards, and the second consecutive year they have taken home the top prize. The awards provide MSC with an opportunity to benchmark its marketing strategies and safety campaigns against the wider New Zealand marketing industry, and to continue pushing the boundaries of what is possible in the travel and leisure sector.
The photo accompanying this article features MSC Operations Manager, MSC Chief Executive, Supergood Directors Callum Hunter and Ian Palmer, and MSC Communications Advisors Georgie Bloomfield. The photo credit for the header photo is given to White Door.
Without specific details tied to MSC's Plan My Walk campaign, it can be inferred that their award-winning strategy likely combined audience understanding and segmentation, engaging multimedia content, innovative use of digital marketing tools, strong brand storytelling, and a focus on user experience, with creative execution tuned for YouTube's audience in New Zealand, emphasising compelling travel experiences and user engagement. For a more detailed or specific breakdown of MSC’s Plan My Walk marketing strategy, official announcements or case studies from MSC or the award organisers may provide further insights.
MSC's marketing strategy for the Plan My Walk campaign, recognized for its success, also extended to promoting a lifestyle of outdoor-living and home-and-garden improvements through engaging multimedia content and innovative digital marketing approaches. The strategy demonstrated a commitment to enhancing safety and user experience in both outdoor spaces and home environments.
