Will shoppable room designs, the latest trend in interior decorating, potentially dominate the industry?
In the ever-evolving world of interior design, the trend for ready-to-go interior design solutions has been on the rise, embracing shoppable room schemes and dedicated online marketplaces that provide curated, styled packages and furniture sets for effortless home decoration. However, a comprehensive search of the latest available results does not explicitly reveal any specific popular shoppable room schemes or new marketplaces launched since 2023.
Since the year 2023, numerous companies and startups have been launching platforms that enable customers to purchase entire "room kits" or curated furniture sets online. These platforms typically feature curated room designs, augmented reality (AR) tools for visualizing rooms, and integration with e-commerce for one-click shopping of all selected items. Established platforms such as Wayfair, IKEA, West Elm, and newcomer startups focusing on modular, pre-styled rooms are among those that might have expanded their offerings since 2023.
One such platform is SALON, a new venture that offers craft-led roomscapes and a digital marketplace, featuring items from notable interior designers. SALON provides a platform where customers can see the makers' work in context and how the pieces can interact with each other, bridging the gap between artisans and customers.
Another noteworthy platform is The Roost, an online marketplace that launched in 2023, featuring a virtual design tool. Customers can input the dimensions of their space and dress it up with products from various brands like sofa.com, Annie Sloane, CF Editions, and Birdie Fortescue. Lomax, a renowned interior designer, offers her clients a portion of her trade discount when ordering items from her schemes.
The off-the-peg room scheme is not a new concept, with many memories associated with IKEA. The entire contents of a virtual room on The Roost can be added to the basket, ordered, and sent in one delivery to the customer's house, making the process of decorating a space more manageable.
Holly Lomax, who launched Effortless Interior Design in 2019, offers pre-arranged fabric, paint, and wallpaper packages for £350 per room scheme. Her approach to interior design caters to a market for people who love interior design but also want to have a hand in creating it themselves. Lomax's schemes provide a way for clients to have a say in the design process while still benefiting from professional guidance.
Shoppable room schemes offer inspiration, reassurance, and beauty to those who might not be able to afford a full interior design service. They put together by interior designers are gaining popularity, offering more inspiring and soulful pre-made designs. This new way of shopping for pre-packaged rooms can mitigate the stress of decorating a space entirely from scratch, making it an attractive option for many homeowners.
Despite the lack of specific data on newly launched marketplaces or popular shoppable room schemes since 2023, the current trends focus on thematic styling ideas like black-and-white or brutalist themes, which could inform room schemes but are not linked to particular new marketplaces. As the demand for easy, affordable, and stylish home decorating solutions continues to grow, it is likely that more platforms will emerge in the future, catering to this expanding market.
- Since 2023, multiple platforms have been launched that allow customers to purchase complete "room kits" or curated furniture sets online, such as SALON and The Roost.
- SALON, a new platform, offers craft-led roomscapes and a digital marketplace featuring items from notable interior designers, bridging the gap between artisans and customers.
- The Roost, which launched in 2023, provides a virtual design tool that allows customers to dress their space with items from various brands and input the dimensions of their space for one-click shopping.
- In the expanding market for easy, affordable, and stylish home decorating solutions, thematic styling ideas like black-and-white or brutalist themes are gaining popularity, although specific data on newly launched marketplaces or popular shoppable room schemes since 2023 remains unclear.
