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Uniting Traditional Artistry: Collaborative Jewelry Collection Fusing North and South Indian Design Elements

A Dasher for the Landmark: Our Debut in Hyderabad's Scene

Uniting North and South India's rich traditions, a new line of jewellery showcases the harmonious...
Uniting North and South India's rich traditions, a new line of jewellery showcases the harmonious blend of diverse Indian cultural influences.

Uniting Traditional Artistry: Collaborative Jewelry Collection Fusing North and South Indian Design Elements

In a bold move to mark its arrival in Hyderabad, Amaris Jewels has introduced the HYPHEN collection, a stunning array of fine jewelry designed by the talented Prerna Rajpal. This collection stands out for its unique blend of lush emeralds, detailed botanical designs, diamond brilliance, and versatile wearability, making it an elegant yet modern choice for discerning customers.

The HYPHEN collection showcases a rich mix of materials, including South Sea pearls, Japanese culture pearls, Zambian emeralds, navrattan gemstones, shield-cut diamonds, and hardware-inspired detailing. The key feature of this collection is the use of vibrant Zambian emeralds and sparkling diamonds, creating striking contrasts and luxurious brilliance.

Prerna Rajpal, the chief designer, has designed HYPHEN as a celebration of contrasts. The collection features diamonds in multiple cuts including round, baguette, and pear shapes, adding to the complexity and visual richness of the designs. The pieces utilize sleek gold as the base, pairing beautifully with the colorful gemstones for a timeless yet contemporary look.

One standout motif is the Imperial code, a necklace that combines traditional grandeur with futuristic architecture. Another highlight is the Lilac duo-core pendant, a clever play on duality that represents softness and strength.

The HYPHEN collection is not just about luxury and beauty; it is designed with versatility in mind. The jewelry is crafted to be versatile, suitable for layering or worn as standalone statement pieces, enhancing their appeal and functionality for various occasions. From formal events like cocktail evenings and wedding soirees to casual wear like saris or sharp blazers, the HYPHEN collection offers pieces that can effortlessly transition from day to night.

The color palette of HYPHEN includes emerald greens, cobalt blues, delicate lilacs, deep reds, polished white, and yellow gold. Kunzite, a stunning lilac stone, is introduced for the first time in HYPHEN, adding a touch of elegance and sophistication to the collection.

Prices for the HYPHEN collection start at Rs 75,000. The collection is available for purchase both in-store at Amaris Jewels, located in Banjara Hills, and online. For updates on new collections and releases, follow Amaris on various social media platforms.

In addition to the HYPHEN collection, Amaris by Prerna Rajpal has also launched a new collection called 'The Gold Rush Collection 2023'. As the name suggests, this collection is all about gold, with pieces that exude opulence and luxury.

In conclusion, the HYPHEN collection by Prerna Rajpal for Amaris Jewels is a testament to the brand's commitment to creating jewelry that is both beautiful and versatile. With its unique designs, high-quality materials, and attention to detail, the HYPHEN collection is sure to be a hit among jewelry lovers.

The HYPHEN collection, designed by Prerna Rajpal for Amaris Jewels, is not only a celebration of unique blends of materials and cultures, but also a reflection of contemporary lifestyle and fashion. The collection's versatile pieces, ranging from traditional to futuristic designs, make a statement in fashion-and-beauty as well as home-and-garden decor. With its rich color palette, including emerald greens, cobalt blues, delicate lilacs, and more, the HYPHEN collection adds a touch of traditional grandeur and modern sophistication to everyone's daily lifestyle.

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