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The 2025 Creative Expo Taiwan, held at the Taipei Nangang Exhibition Center, has provided a vibrant platform for local cultural and creative brands, including the iconic Kaohsiung MRT mascot "Station Master" Mikan, to showcase their offerings and global expansion strategies.
The event, which ran from yesterday until Monday, attracted a diverse range of participants, including IP licensing companies with ambitions to expand into international markets. The expo served as a unique opportunity for these companies to present their merchandise and collaborative initiatives aimed at capturing the global market.
One of the standout attractions at the brand fair was the Kaohsiung MRT's "Station Master" Mikan, who graced the event with his charming presence. The mascot, designed to embody the friendly, reliable, and efficient qualities of the MRT, has become a beloved figure among commuters and the public in Taiwan.
At the 2025 Creative Expo Taiwan, Mikan was showcased as a strategic cultural icon, intended to extend Kaohsiung MRT's visibility and appeal onto the global stage. The expo provided a glimpse into the mascot's potential use in various merchandise, collaborative promotions, and digital content, all geared towards international audiences.
Key elements of the global expansion strategy include cultural diplomacy, merchandising and licensing, cross-media presence, and collaborations with other cities and brands. The aim is to position Mikan as an ambassador of Taiwanese innovation and urban culture, while developing a range of mascot-themed products and engaging younger generations worldwide through social media, animation, and interactive apps.
The 2025 Creative Expo Taiwan was well-documented, with Tung Po-ting capturing the event for Taipei Times. The expo underscored the potential for local brands and IP licensing companies to make a significant impact on the global stage, and the importance of events like these in fostering collaboration and innovation.
As the world continues to grow more interconnected, it is increasingly important for local brands to think globally. The 2025 Creative Expo Taiwan demonstrated that with the right strategy and platform, these brands can successfully navigate the global market and share their unique offerings with the world.
Shoppers at the 2025 Creative Expo Taiwan had the opportunity to explore lifestyle products inspired by Kaohsiung MRT's beloved mascot, Mikan, as part of the global expansion strategy. In the home-and-garden section, visitors found deals-and-discounts on stylish Mikan-themed home decor items, such as cushions, mugs, and wall art.
