Sustainable Solutions for Oxidized Hair: Confronting the Issue
In the ever-evolving world of beauty and hair care, there's a growing awareness among consumers and manufacturers alike about the importance of preserving our natural resources. This heightened consciousness is driving demand for ecological solutions, particularly in the realm of hair color protection.
Consumers are increasingly seeking out authentic and transparent brands that follow environmentally respectful practices. They desire products that not only work effectively but also align with their values of sustainability and ethical sourcing.
The degradation of hair color over time, a process known as oxidation, is a concern for many, particularly those with colored hair. Exposure to UV rays, chemicals, or hair treatments can lead to oxidation, causing hair protein loss and color changes. Two primary culprits behind these changes are UVB and UVA rays.
Fortunately, natural ingredients offer effective solutions to combat hair color oxidation. Plant-based dyes, antioxidants, and moisturizing agents derived from herbs, fruits, and oils are proving to be invaluable in this fight.
Henna (Lawsonia inermis) and Indigo (Indigofera suffruticosa) are two such Ayurvedic and organic herbal dyes that provide vibrant, stable, and long-lasting color by naturally binding plant pigments to hair without synthetic chemicals. Their slow oxidation process deepens color over days while avoiding harsh additives, aligning well with consumer demand for natural solutions.
Lemon juice, used as a natural lightening agent, breaks down melanin pigments to brighten hair. Combined with honey, it enhances lightening and adds moisturizing benefits, reducing damage from lemon’s dryness. Chamomile tea adds gentle golden tones and scalp soothing, while coconut oil protects hair from excessive drying and aids application.
Acai berry extract, rich in antioxidants, protects colored hair from oxidation and color fading, prolonging vibrancy while nourishing hair naturally. It is incorporated into professional natural hair care products to support sustainable, effective color maintenance.
Plant oils and extracts like jojoba oil, evening primrose oil, aloe vera, horsetail leaf extract, nettle extract, chamomile, and calendula offer antioxidant properties, moisture balance, and scalp health benefits, helping to prevent color oxidation and maintain hair integrity in natural formulations.
One such innovative natural solution is Kerarice, developed by Provital. Derived from Oryza sativa L., a rice variety with powerful antioxidant properties, Kerarice is a new active ingredient designed to protect hair fibers from oxidative damage caused by solar radiation. It can exert a repairing action on hair fibers from within and form ionic or hydrogen bonds with hair, acting as a hair cuticle repair agent.
Provital manufactures Kerarice using waste resulting from the milling of this rice species, ensuring the application of the highest sustainability and ethical standards and contributing to the circular economy. This commitment to sustainability is reflected in the growing trend among hair care companies, with 45% of the top 10 global hair care ingredient claims including a reference to natural ingredients as of August 2019.
The beauty and hair care industry is facing new challenges to meet consumer demands for environmental concern and natural, ethically sourced ingredients. However, with innovations like Kerarice, it's clear that the industry is rising to the occasion. Consumers are willing to pay more for such innovative and scientific solutions in hair care, and thanks to the power of responsibly sourced rice proteins, hair product brands can meet consumer demands on all fronts.
In summary, natural solutions like henna and indigo for color, lemon juice with honey or chamomile for lightening, and antioxidant-rich botanical extracts like acai and jojoba oil are key ingredients that combat hair color oxidation while meeting sustainable and natural hair care demands. The future of hair care is undeniably green.
- In the realm of sustainable-living, consumers are turning towards the beauty and health-and-wellness industry, seeking authentic and transparent brands that follow environmentally-respectful practices, particularly in the science of hair care and home-and-garden.
- These consumers desire products aligned with their values of sustainability and ethical sourcing, as they aim to protect their health and wellness, while preserving the planet's resources through lifestyle choices.
- Innovations like Kerarice, developed using waste from the milling of Oryza sativa L., demonstrate the hair-and-beauty industry's commitment to sustainable-living, offering natural solutions that meet consumer demands for environmentally-friendly ingredients, longevity, and hair protection.
