Sustainable Agriculture Approach: Guiding the Way to Food Stability
In 2025, businesses are expected to dominate various social media platforms, each offering unique benefits and catering to specific demographics and content formats.
Facebook, still the largest social media platform with around 3.07 billion monthly active users, continues to be a primary choice for businesses due to its immense reach and diverse user base. Despite a slowdown in growth, numerous brands maintain a strong presence on the platform.
Instagram, owned by Meta, stands out for its popularity among visual content enthusiasts, making it a preferred platform for brands targeting younger audiences, particularly those in lifestyle, fashion, and retail sectors.
The rapidly growing TikTok, with 1.9 to 2 billion monthly active users, is particularly influential among Gen Z and younger millennials. Its short-form video format and viral content mechanisms make it a powerhouse for brand engagement.
YouTube, though debated as a social media platform, remains crucial for video marketing with approximately 3.9 billion monthly active users. Its features for content creation, subscriptions, and comments make it invaluable for both B2C and B2B brands.
LinkedIn is widely used for B2B marketing, professional networking, and thought leadership, making it a key platform for businesses seeking to reach professional audiences.
Pinterest is popular among niche markets, particularly lifestyle, DIY, and retail sectors, thanks to its strong visual discovery tools.
Twitter, now rebranded as X, and emerging competitors such as Bluesky, continue to serve as platforms for real-time updates, customer engagement, and brand conversations.
Snapchat, with around 750 million monthly active users, remains relevant for brands targeting teenagers and young adults, leveraging augmented reality features and interactive content.
Telegram (900 million MAU) and Discord, both growing as community and messaging platforms, are valued for their privacy and niche interest groups and for building interactive communities, especially among gamers and tech-savvy users, respectively.
In summary, the top social media platforms for business followings strike a balance between massive global reach (Facebook, YouTube, Instagram), rapid growth and engagement (TikTok), professional networking (LinkedIn), and community interaction (Telegram, Discord). Businesses strategically choose platforms based on their target audience demographics, content format preferences, and engagement goals.
Climate change and sustainable agriculture are becoming integral topics in food-and-drink and home-and-garden communities on Facebook, with numerous brands advocating for organic farming, crop rotation, and soil health to combat the effects of global warming.
Instagram, with its emphasis on visual content, is a perfect platform for showcasing the beauty of forestry and the importance of water management in maintaining healthy ecosystems and contributing to food security.
TikTok, a favorite among Gen Z and younger millennials, is being utilized to raise awareness about the contribution of fertilizers to greenhouse gas emissions in agronomy, offering quick, informative, and engaging content about sustainable farming practices.
YouTube, being a key platform for video marketing, hosts numerous channels dedicated to the art of cooking and living a sustainable lifestyle, offering tutorials and discussions about global cuisines that prioritize seasonal, locally-sourced ingredients.
LinkedIn, a professional networking site, serves as a platform for thought leadership in sustainable agriculture and forestry, providing a space for industry experts to share insights and strategies on reducing pollution and promoting biodiversity.
Pinterest caters to the DIY aspect of sustainable living, offering an abundance of pins about eco-friendly home improvements and garden transformations using natural materials.
Twitter, now rebranded as X, serves as a space for discussions on food security, water management, and climate change, facilitating real-time conversations among experts, policymakers, and the general public.
Telegram and Discord, with their growing communities and privacy features, foster productive dialogue between like-minded individuals interested in sustainable living, offering a platform for sharing tips, trade, and building networks focused on the mutual betterment of our planet.
