Supermarket chain eliminates 400 food products from its cult-labeled assortment
The Penny supermarket chain has revealed a significant shift in its product strategy, with plans to remove 400 products from its shelves and replace them with competence brands. This move is part of the company's efforts to stand out from the competition and improve profitability.
In this overhaul, bakery products will be found under the label "Bäckerkrone," one of the competence brands that Penny will be introducing. The well-known umbrella brand, "Penny," will be abandoned as part of this change.
Consumer experts suggest that own-brand products, such as those Penny is adopting, often match the quality of major brands. This means that Penny customers can expect the usual quality to remain, despite the change in product labels.
Comparing own-brand products with major brands can result in savings without compromising quality. This is one of the key benefits of competence brands, which are specialized labels that focus on clear assignment of certain product groups.
The transition to competence brands is expected to take several months and prices are expected to remain largely unchanged during this period. This drastic step aims to streamline product offerings, reduce costs, and improve product quality or variety by focusing on brands that align better with the store's strategic goals or customer preferences.
The company aims to improve clarity by offering so-called competence brands, which will be found under distinct labels for different product groups. For instance, bakery products will be found under the label "Bäckerkrone."
It's important to note that this is an inferred explanation based on common retail practices and not confirmed by direct sources from Penny. For accurate, up-to-date information about Penny’s product strategy, it would be best to consult a recent official announcement from Penny or a credible retail news source.
- In the coming months, Penny consumers will find food-and-drink items under the label "Bäckerkrone," as the company transitions to competence brands to stand out from competition and improve profitability.
- This shift towards competence brands not only aims to streamline product offerings and reduce costs, but also offers consumers the benefit of shopping for home-and-garden items under specialized labels, without compromising on quality.
