Subcultures Embraced: Jameson and Crepdog Gang Unite in a Special Edition Collaboration
Unleashing Vibrance: A Limited-Edition Drop Celebrating India's Thriving Subcultures
MUMBAI, India, June 4, 2025 - Dive into an explosion of creativity and self-expression as Jameson Connects teams up with Crepdog Crew, the country's largest sneaker and streetwear retailer, to launch a groundbreaking limited-edition capsule. This collaboration, rolled out under Jameson Connects' Jam Studio, is a melting pot for artistic minds, pushing boundaries and redefining artistic landscapes.
Rooted in the heart of India's dynamic street and creative scenes, Jameson Connects and Crepdog Crew have collaborated to highlight authentic voices and celebrate self-expression. Inspired by the iconic bomber jacket patch culture, the drop brings individuality and identity to the forefront via a distinctive camo-style shacket, adorned with interchangeable patches, serving as a personal storytelling platform. Accompanying the shacket is a tote bag and mug, completing an audacious and collectible capsule collection.
Master artisans such as Ayush Kalra, Vijaya Aswani, Jayesh Joshi, and Siddhartha Iyer will assume individual roles in this bold endeavor. Ayush will pay homage to the tattoo culture, Vijaya will capture the exhilarating energy of skateboarding, Jayesh will channel the liberating spirit of the biking community, and Siddhartha will reignite the rhythm and soul of music.
Anchit Kapil, Co-founder and CEO of Crepdog Crew, expressed, "Subcultures sculpt the streets long before trends make their way. At Crepdog Crew, we've always nurtured spaces for the community to flourish. This shacket symbolizes our dedication to celebrating individuality, identity, and the scenes that infuse cities with soul. Alongside Jameson Connects, we've crafted more than a collection, we've created a canvas for the culture." Mo Joshi, Co-founder of Azadi Records and Culture partner for Jameson Connects, added, "True culture thrives where community pulsates. Jameson Connects has consistently advocated for grassroots voices and provided artists with a platform to be heard, seen, and celebrated. This collaboration with Crepdog Crew isn't just about merchandise; it's about movement."
Celebrating the explosive power of creative collaboration, the collection transcends art, music, and community-driven experiences.
Dive into the world of Jameson Connects - A platform powered by Jameson Ginger Ale that amplifies India's creative voices, connecting culture-shaping individuals and subcultures for collaborative, co-creative, and connection-driven projects.
Azadi Records, a pioneering Indian music label, focuses on thought-provoking hip-hop and fostering talent across regional languages and subcultures since 2017. By choosing to showcase the unheard, Azadi Records continually pushes the boundaries of Indian music.
Experience the fusion of culture, craftsmanship, and community with this one-of-a-kind, limited-edition capsule – A testament to the enduring spirit of counterculture in India.
- The collaboration between Jameson Connects and Crepdog Crew, as seen in the new limited-edition capsule, not only celebrates Indian self-expression but also delves into various aspects of culture, such as music, fashion, and art.
- The camo-style shacket in the collection, designed by Jameson Connects and Crepdog Crew, serves not only as a stylish piece of fashion-and-beauty but also as a platform for personal storytelling, reflecting diverse Indian lifestyles and subcultures.
- The limited-edition drop from Jameson Connects and Crepdog Crew, in partnership with Azadi Records, does not only represent a collection of home-and-garden items, but it also embodies the spirit of Indian culture, art, opinion, and music, providing a canvas for expressed individualism and community identity.
