Bold and Brash: Whiskas' Fun-filled Foodie Campaign with Sanya Malhotra! 🐾🍖
Sanya Malhotra meticulously arranges a cat-friendly feast for Whiskas brand.
Yo, cat owners! Get ready to chuckle as Whiskas rolls out its hilarious new campaign featuring the talented Sanya Malhotra! The cheeky digital film is all about Sanya auditioning a chef to impress her persnickety feline friend, en routes to finding the purr-fect Whiskas Wet Cat Food. It's a laugh riot, y'all! 😺😋
Now, let's let the wine flow and spill a bit more tea, shall we?
Ayesha Huda, Mars Pet Nutrition India's CMO, swears by the importance of scientifically formulated pet food, and it's worth noting India's dismal pet food adoption rates despite a surge in cat ownership. Yikes! We need to change that, folks! 😮
Pet Nutrition, Anyone? 🍖🙀
As we're on the subject, did you know that India's pet care market is booming? Clocking in at around USD $970 million, it's expected to rocket to USD $2.5 billion by 2028! And what's the largest segment of the market, you ask? None other than pet food! 🤑
Oh, and in case you didn't know, cat food is growing like a weed in India! Wet cat food, even though it's still a secondary choice, is gearing up to take on the world, with projections to upsize from USD $9 million in 2023 to a whopping USD $24 million by 2028!
Now, compare that with the dog food scene — the market's a behemoth, worth USD 2.72 billion in 2024, set to balloon to USD 4.32 billion by 2033! There's a strong trend towards premium, grain-free, organic, and breed-specific dog foods. Get in on the action, you pet lovers! 🐾🍖
Whiskas Sets the Standard 🏆
On a global scale, India's pet food market pales in comparison to regions like North America and Europe. But its growth rate is steaming up fast due to urbanization and shifting attitudes towards pets.
Fun fact: Indians tend to prefer dry food over wet food for its storage and shelf life benefits. European cats, on the other hand, are more likely to dig into wet food.
Innovation is also a major buzzword in the Indian market, with exotic local herbs making their way into pet food formulations and collaborations between vets and pet food brands to combat health issues, which is relatively unheard of elsewhere! 🌱💊
So, there you have it! Whiskas is serving up the flavor and furballs just can't resist, while setting the stage for the future of pet nutrition in India — one rise at a time! 🐾💥🚀
Source:orabletechie.com
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[3] Grand View Research, Inc. (2021, January 7). Pet Food Market Size, Share & Trends Analysis Report By Product Type (Dry Food, Wet Food, Treats), By Distribution Channel, By Region, And Segment Forecasts, 2021 - 2028. Retrieved from grandviewresearch.com
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- The media avidly covers the growth of the pet nutrition market, with India's pet food sector projected to soar from USD $970 million to USD $2.5 billion by 2028.
- In the realm of marketing, Whiskas is setting new standards with its fun-filled foodie campaign, featuring actress Sanya Malhotra, targeting cat owners.
- Social media is abuzz with updates on pet care, with a significant focus on pet-related lifestyle, home-and-garden, and health matters.
- Media outlets discuss the trends in pet food, such as the growing demand for grain-free, organic, and breed-specific foods, particularly in the dog food market.
- Foodie blogs and news outlets share articles about the latest pet food innovations, including the use of exotic local herbs and collaborations between vets and pet food brands.
