Roberto Verino acknowledges that not all rugs are red: "Individuals object to us concealing this fact"
Madrid, Spain, is set to host two significant fashion events next September. The Madrid es Moda platform and the Mercedes-Benz Fashion Week Madrid will take place from the 7th to the 15th and from the 10th to the 13th, respectively.
One of the most anticipated shows of Madrid es Moda will be Roberto Verino's collection, which is set to embody the principles of Slow Fashion and Organic Rationalism. Verino, a renowned Spanish designer, has made a conscious decision to work differently and at a slower pace, aligning with a sustainable philosophy in fashion.
Verino's new collection for women features timeless pieces like shirt dresses, outerwear in natural fabrics, architectural pattern knitwear, and tailored suits with a masculine air. The colour palette is inspired by natural colours found in the countryside, such as whites, earth, clay, terracotta, and stone. This organic approach to design is further enhanced by inspiration drawn from the architecture of Frank Lloyd Wright.
For men, Verino's collection offers sporty and youthful tailoring. Verino's work philosophy emphasizes rigor, client focus, and a move away from disposable fashion pieces. He believes in the timelessness of certain colours, which are present season after season.
Madrid es Moda seeks to communicate the hidden values of Spanish auteur fashion to a wide audience. The platform values the crafts of fashion and calls for action beyond mere words. It aims to boost, help, and care for auteur fashion, emphasizing craftsmanship, local production, responsible consumption, quality, and the recovery of crafts and tradition.
The shows for Madrid es Moda will occur at Ifema and emblematic places like the Teatros del Canal or the Matadero. Pepa Bueno, executive director of ACME, aims to transmit the hidden values of Spanish auteur fashion, including its link to Spanish cultural heritage and its close work with high crafts of the country.
The "see now, buy now" model, popularized by some fashion brands, allows customers to purchase clothes immediately after they are shown on the runway or in a collection launch. This model aims to combat fast fashion by aligning production with demand more closely, reducing inventory leftover from traditional seasonal collections, and encouraging consumers to buy more thoughtfully.
However, specific details about Verino's shift to this model or his collection exemplifying organic rationalism were not available. Nevertheless, if he has adopted this approach, it would signify a commitment to sustainability and immediacy in fashion, possibly aligning with broader industry trends toward more responsible and direct-to-consumer practices.
Giorgio Armani, another renowned designer, expressed his disapproval of the current fashion industry in April 2020, stating it as immoral. Armani wants to continue working in the fashion industry but on his own terms and at his own pace.
In conclusion, the fashion events in Madrid next September promise to showcase a more mindful and sustainable approach to fashion. With designers like Roberto Verino embracing Slow Fashion and Organic Rationalism, the future of the fashion industry in Spain looks promising and responsible.
The average fashion enthusiast attending Madrid es Moda next September may appreciate Roberto Verino's collection, which promotes Slow Fashion and Organic Rationalism, setting a precedent for sustainable living in the fashion-and-beauty industry. Meanwhile, the home-and-garden enthusiast could also find inspiration in the platform's emphasis on local production, responsible consumption, and the recovery of crafts and tradition, reflecting a broad movement towards sustainable living.
