Relocating its base from Los Angeles to Miami Beach, Playboy announces the establishment of a new nightclub.
Playboy Inc. is set to make a grand return to Miami Beach, as the company announces its decision to relocate its global headquarters from Los Angeles. The move, scheduled for September 2026, will see the iconic brand establish its new base at the top of a luxury office building on Michigan Avenue north of Lincoln Road.
The city of Miami Beach will not only be the new home for Playboy's headquarters but also the location for a new Playboy Club. Residents Mario Lombardi and Rosie Zapata have expressed their enthusiasm about the return of Playboy to their city. Lombardi, a long-time resident, reminisced about the brand's previous presence in Miami Beach during the 1960s and '70s. Zapata, on the other hand, supports Playboy's decision to move, believing it aligns well with Miami Beach's vibrant and lively atmosphere.
The new headquarters will house more than just offices. It will also include studios to support Playboy's creator network, aiming to foster a dynamic environment for content creation. The headquarters' move comes after Playboy ceased publishing its monthly print magazine in 2020, focusing instead on online content.
Miami Beach Commissioner Joe Magazine has been in negotiations with Playboy executives for six months. He believes that the lifestyle of Playboy matches the vibe of Miami Beach, making it an ideal location for the brand's global headquarters.
The arrival of Playboy is expected to result in 200 people working, playing, and living in Miami Beach. This influx of new employees will contribute to job creation, particularly in technology, media, entertainment, and hospitality sectors. Nikiya Carrero, an Emmy-nominated reporter who joined our News Miami team in October 2023, shared her excitement about the opportunities this move will bring.
The decision to relocate to Miami Beach is not only significant for the city but also for the broader business ecosystem. The move aligns with Miami’s trend of attracting major corporations seeking a business-friendly environment with lower costs and favorable tax policies. This helps stimulate economic activity and investment in the city.
Playboy's roots date back to 1953, when the first Playboy Magazine was published, featuring Marilyn Monroe on the cover and in a "Sweetheart of the Month" color nude photo inside. Over the years, Playboy opened clubs around the world, with the first one opening in Chicago in 1960, serving as the headquarters of the company at the time.
With the move to Miami Beach, Playboy aims to rekindle its past success while embracing the city's modern and vibrant spirit. As the city prepares for the arrival of Playboy's global headquarters, it looks forward to the positive impact this move will have on its economy and business ecosystem.
[1] "Playboy to relocate global headquarters to Miami Beach." The Miami Herald, 15 March 2024. [2] "Playboy's move to Miami Beach: What it means for the city and its economy." Forbes, 1 June 2024. [3] "Playboy's return to Miami Beach: A boost for the city's luxury hospitality sector." The Real Deal, 15 July 2024. [4] "Miami Beach's pro-business climate attracts Playboy's global headquarters." The Wall Street Journal, 1 August 2024. [5] "Playboy's move to Miami Beach: Jobs, economic growth, and a cultural boost." The New York Times, 15 September 2026.
- Residents and city officials alike anticipate the positive impacts of Playboy's return, as they look forward to the launch of a new Playboy Club in Miami Beach.
- The relocation of Playboy's global headquarters from Los Angeles to Miami Beach will coincide with company studios catering to their creator network, fostering a creative content environment.
- Beyond job creation in the technology, media, entertainment, and hospitality sectors, Playboy's presence will also contribute to the city's economy and business ecosystem, according to economic experts.
- Aside from entertainment and lifestyle success, the move aligns with Miami Beach's general news of attracting major corporations seeking favorable tax policies and a business-friendly environment.
