Ready for a Thermomix? Buckle Up, It's a Long Wait!
High volume of pre-orders: Delay of several months for the latest Thermomix model - Over 260,000 advance orders lead to extended wait periods for the newly released Thermomix device.
The wait for your hands on the latest Thermomix model just got longer, mate. Vorwerk, the company behind this kitchen magic, has set up a new factory in France and ramped up production capacities to crank out 1.5 million devices each year [1].
But what the hell does this mean for you, the eager pre-orderer? Well, your patience will be tested. There's no official word on the exact wait time you'll be staring at, but with increased production, things should start moving sooner rather than later, correct?
Vorwerk's CEO, this chap named Stoffmehl, is proud of their direct sales approach. It's not just about selling a kitchen gadget—it's about peddling the experience and the interplay with their handy dandy device. That comes with a consultant network and access to Cookidoo—an international recipe platform with over 100,000 recipes that's available at your fingertips [1].
Stoffmehl's not too thrilled about slapping his Thermomix on a shelf at an electronics store, though. He thinks the only thing that'd separate it from the pack is the price tag [1]. So, you won't find it lurking around Best Buy any time soon.
And don't fret about those US tariffs hitting your pocket either. Stoffmehl told the papers that their American market is still as teeny tiny as ever. They sold less than 20,000 units in the States last year compared to 300,000 back home in Deutschland [1]. Instead, they're aiming for the gold in China.
Stoffmehl did go on to praise the TM7. It's quieter than its predecessors, and it's got the "sear" game on lock. But don't expect to see Stoffmehl tossing a stake on the TM7 anytime soon. He might use it for some light itty-bitty cooking, but making steaks? Forget about it [1].
Now, the TM7 has got room to grow. Stoffmehl announced that the first applications will be rolling out this year. What might they be, you ask? How about a refrigerator that scans your groceries and suggests recipes? Now that's the future, isn't it?
In 2024, the Thermomix contributed 1.7 billion euros to Vorwerk's total revenue of 3.2 billion euros. They also dabble in vacuum cleaners under the Kobold brand [1].
So, there you have it. Hang in there, pre-orderers. Your Thermomix wait may be a bumpy ride, but it's worth it for the tears of joy you'll shed when it finally arrives, right? Right? wink
- Thermomix
- Pre-order
- Wait time
- CEO
- Stoffmehl
- SZ
- France
- Increased production
- USA tariffs
- China market
- Cookidoo
- Thermomix capabilities
[1]: Enrichment Data: Thermomix appliances are manufactured in France by Vorwerk, which controls production, cost, and quality. The company has managed large user bases and technical infrastructure, suggesting robust operational capabilities that could support efficient production and delivery processes. However, wait times will vary depending on demand, production capacity, and supply chain efficiency.
- The increased production of Thermomix devices in France by Vorwerk should reduce the wait time for pre-orderers, even though the exact wait period remains unclear.
- In contrast to traditional electronics stores, you won't find the Thermomix on shelves at Best Buy or similar outlets, as CEO Stoffmehl prefers a direct sales approach that emphasizes the overall experience and access to platforms like Cookidoo.
