New array of 25 vibrant colors introduced by Hydro Flask, along with innovative new products.
Hydro Flask, a leading brand under Helen of Troy Limited (NASDAQ: HELE), has announced its spring 2025 line-up, featuring an array of new products and colourful expansions across its high-performance insulated stainless steel flasks and soft goods.
The new collection promises to deliver pure refreshment and refreshing colour, with the introduction of new colours such as Surf, Reef, and Aloe, and a new pattern, Botanical Bliss, inspired by tropical leaves and flora.
New Products and Colour Options
Hydro Flask's spring 2025 lineup includes several new product offerings. The 16oz All Around Travel Tumbler is available in new colours like Reef, Oat, and Agave. The 24oz Travel Tumbler with Straw Lid comes in the vibrant Reef colour, while other items like the 12oz mug are in Fossil. Accessories like straw lids are available in Black or Clear, expanding the colourful options for style and function.
The new capsule collection Sunbeam offers 4 different styles across coffee and hydration categories. Hydro Flask has also expanded its hydration category with the introduction of the 24 oz Travel Tumbler. Additionally, the 20 oz Wide Mouth Flex Slip Lid has been added to Hydro Flask's coffee range.
Insulated and Leakproof
The 20 oz Wide Mouth with Flex Sip Lid, a new addition to Hydro Flask's product line, is designed for hot drinks. It is made of insulated, stainless steel and is suitable for coffee, tea, or other beverages. It is cupholder compatible and leakproof, making it ideal for on-the-go use.
The 24 oz Travel Tumbler (682ml) is designed for easy hydration and refilling. It features a comfortable, durable handle and a leak-resistant flexible straw.
Supporting Green Spaces
Hydro Flask's commitment to the outdoors extends beyond its products. The company's Parks For All program supports nonprofit organizations focused on building, maintaining, restoring, and investing in public green spaces.
Let's Go!
Hydro Flask inspires active outdoor lives with its products and the motto "Let's Go!". To learn more about Hydro Flask, Parks for All, and to see their full lineup of award-winning products, visit www.hydroflask.com.
The RRP of the 20 oz Wide Mouth with Flex Sip Lid is £34.95.
The new spring 2025 line-up from Hydro Flask includes a fashion-and-beauty twist with their gear guides, as the Sunbeam capsule collection offers styles across coffee and hydration categories, including a Botanical Bliss pattern inspired by tropical leaves and flora. Home-and-garden enthusiasts can also find a compatible option in the 20 oz Wide Mouth Flex Slip Lid, designed for hot beverages and suitable for use in any modern kitchen or coffee table setting.
