Modern Morris & Co. Sofa Partnership Could Potentially Demonstrate the Success of Timeless Prints in a More Contemporary Living Space
Swyft Home, a popular furniture brand among design-led city dwellers seeking fashionable and functional furniture, has teamed up with Morris & Co to create a unique collection that combines contemporary living with a sense of legacy and artistry.
The collaboration leverages Morris & Co.'s iconic nature-inspired patterns to add heritage depth and ornamental richness to Swyft's contemporary furniture designs, resulting in stylish, quality products that honor British design legacy while serving modern functionality and aesthetics.
The Swyft x Morris & Co Collection
The collection includes a variety of furniture pieces that effortlessly blend tradition with modern design, such as sofas, beds, armchairs, accessories, and ottomans. Each piece, whether with or without storage, showcases the intricate, heritage-inspired fabrics from Morris & Co, paired with Swyft's contemporary, design-led furniture shapes.
One standout piece from the collection is the Swyft x Morris & Co Model 05 Loveseat in Blackthorn Mineral. According to Kelly Collins, head of creative at Swyft, this loveseat is a standout piece that pairs the intricate, heritage-inspired fabric with the clean lines and simplicity of the Model 05 silhouette.
Other notable pieces include the painterly floral print sofa with a sleek and simple silhouette, featuring contemporary black powder-coated metal legs. The slim-line ottoman showcases one of Morris & Co.'s slightly more subtle and contemporary patterns, suitable for a wide range of different aesthetics.
Iconic Heritage Patterns
The most iconic heritage patterns used in the Swyft Home x Morris & Co collaboration are classic nature-inspired prints from the Morris & Co. archive. These patterns have been reimagined to suit modern tastes and include bold, recognizable designs that have long been associated with Morris & Co. The collection incorporates four iconic heritage patterns from Morris & Co's archive, including Standen, Pure Willow Boughs, Blackthorn, and Fruit.
These heritage patterns enhance the modern designs by bringing traditional craftsmanship and quality into a fresh, modern home context, balancing history with current style trends. They add a timeless yet vibrant visual appeal through the boldness and recognizability of the prints, which stand out against the clean lines and sleek forms of Swyft’s furniture. The patterns also create pieces that are versatile and stylish, suitable not only for classic aesthetics but also for modern living spaces, offering a perfect blend of heritage and innovation.
Swyft's Signature Scatter Cushion
Swyft's signature scatter cushion, Cushion 01, is available in all four Morris & Co. prints, featuring pretty piping and a contrast velvet or boucle back. This addition not only adds a touch of comfort but also complements the overall design aesthetic of the collection.
A Blend of Tradition and Modernity
The Swyft x Morris & Co collaboration aims to create furniture that is both useful and beautiful, aligning with Swyft's mission. The stylish ottoman can serve as a great alternative to a coffee table and can also double as a chic additional bench seat when needed. Model 03 is a modular sofa that can be purchased in a range of different configurations in the serene Pure Willow Boughs print. The Fruit pattern is used for the upholstery of a mid-century inspired bed frame with a winged headboard and stylish tapered legs.
In summary, the Swyft x Morris & Co. collection offers a harmonious blend of tradition and modernity, with each piece showcasing the best of both worlds. Whether you're looking to add a touch of British design legacy to your modern living space or seeking functional furniture that also serves as a design statement, this collection is worth a look.
- The Swyft x Morris & Co collaboration has created furniture pieces that blend tradition with modern design, such as sofas, beds, armchairs, and ottomans, while using intricate, heritage-inspired fabrics from Morris & Co and contemporary designs from Swyft.
- One standout piece from the collection is the Swyft x Morris & Co Model 05 Loveseat in Blackthorn Mineral, which pairs the intricate, heritage-inspired fabric with the clean lines and simplicity of the Model 05 silhouette.
- The Swyft x Morris & Co collection incorporates iconic heritage patterns from Morris & Co's archive, including Standen, Pure Willow Boughs, Blackthorn, and Fruit, to add traditional craftsmanship and quality into a fresh, modern home context.
- Swyft's signature scatter cushion, Cushion 01, is available in all four Morris & Co prints, adding a touch of comfort and complementing the overall design aesthetic of the collection.
