McDonald's, Takara Tomy, and Toyota combine forces to bring joy to children through a collaborative golden partnership
Toyota, McDonald's, and Takara Tomy have teamed up for an exciting new collaboration, featuring the GR Corolla Tomica toy as part of McDonald's Happy Meal promotions. This unique partnership aims to bring joy to children across Japan.
The collaboration is marked by a themed TV commercial that showcases the driving skills of WRC champion Kalle Rovanperä and drift driver Ken Gushi, as they take the wheel of the gold GR Corolla and GR 86 respectively. The video includes a scene where a child plays with toy cars, with the actions reflected by the real vehicles and synchronized drones, creating a magical experience for viewers.
The GR Corolla Tomica toy is just one of the collectible cars available in the Happy Meal lineup. From May 10, toy cars from both the first and second rounds of the collaboration will be available, giving children the chance to collect them all. The first round, which has now ended, featured the GR Corolla, while the second round includes a Crown police car.
Toyota GAZOO Racing is participating in the current Happy Meal collaboration, with Rovanperä and Gushi lending their star power to the campaign. Rovanperä mentions that matching the timing with the flying drones was a challenging aspect of the filming, but the result is a visually stunning commercial that showcases flashy drifting skills by both drivers.
This collaboration marks the 10th year of Tomica toy cars being included in McDonald's Japan's Happy Meal kids set. Chairman Akio Toyoda has even posted a video on Instagram holding a golden GR Corolla Tomica toy, expressing his excitement at receiving it in a Happy Meal.
This "golden tag team" effort is a perfect example of how each company's strengths come together to create something special. Toyota provides the iconic GR Corolla car model, Takara Tomy manufactures the Tomica toy replicas, and McDonald's distributes these toys via their Happy Meals. The result is a promotion that is sure to bring smiles to children and create lasting memories.
References
[1] Toyota, McDonald's, and Takara Tomy Collaborate on GR Corolla Tomica Happy Meal Promotion. (2025, May 3). Retrieved from https://www.toyotagazoo.jp/news/collaboration-happy-meal-promotion-gr-corolla-tomica/
[2] McDonald's Japan Celebrates 10th Year of Tomica Toy Cars in Happy Meals with Toyota GAZOO Racing Collaboration. (2025, May 3). Retrieved from https://www.mcdonalds.co.jp/news/10th-year-tomica-toy-cars-happy-meals-toyota-gazoo-racing-collaboration/
- The collaboration between Toyota, McDonald's, and Takara Tomy, celebrating its 10th year, involves the GR Corolla Tomica toy being part of McDonald's Happy Meal promotions, showcasing the strengths of each company to create an exciting promotion.
- The unique partnership features themed TV commercials, such as the one showcasing WRC champion Kalle Rovanperä and drift driver Ken Gushi, driving the GR Corolla and GR 86 respectively, with synchronized drone sequences.
- From May 10, the Happy Meal lineup will include toy cars from both the first and second rounds of the collaboration, allowing children to collect vehicles like the GR Corolla, the Crown police car, and more.
- The partnership aims to bring joy to children across Japan, with stars like Rovanperä and Gushi lending their talents to the campaign and even Chairman Akio Toyoda expressing his excitement by posting a video of a golden GR Corolla Tomica toy on Instagram.
