Luxurious fashion brands DimoreMilano and Loro Piana draw inspiration from '70s cinema for their decadent presentation in Milan.
In a captivating blend of design, cinema, and mystery, Dimorestudio has unveiled their installation "La Prima Notte di Quiete" during Milan Design Week 2025. The installation, on view until Sunday, April 13th, at Via Della Moscova 33, Milan 20121, invites visitors to step into a dreamlike world that explores the boundary between reality and cinematic fiction.
A Multi-Sensory Narrative Space
Dimorestudio's installation is a masterclass in set design, intentionally leaving more questions than answers for the audience. It was conceived as a multi-sensorial narrative space that blurs the lines between reality and dream, encouraging visitors to wander through a landscape of evocative interiors and moody atmospheres.
The project draws inspiration from the intangible qualities of silence and stillness, and a poetic layering of time and memory. Dimorestudio aimed to create a setting that functions almost like stepping into a living film set, where every detail—from lighting to texture to spatial arrangement—cultivates a story filled with ambiguity and emotional depth.
Cinematic Influences
The installation references the cinematic languages of filmmakers David Lynch and Federico Fellini, whose works are renowned for their surreal, dreamlike atmospheres and psychological depth.
David Lynch’s influence is evident in the installation’s use of shadow, tense stillness, and an uncanny feeling of the familiar yet unsettling. Like Lynch’s films, the environment plays with what is revealed and concealed, creating a space where everyday domesticity turns eerie and cinematic. The atmosphere resonates with Lynch’s interest in the subconscious and the unsettling undercurrents beneath calm surfaces.
Federico Fellini’s influence can be seen in the theatricality and poetic symbolism embedded in the space. The installation mirrors Fellini’s style of weaving fantasy with reality, blending baroque, whimsical, and nostalgic elements. Fellini’s signature use of rich, textured interiors and evocative staging informs the installation’s attention to detail and emotional resonance, cultivating a dreamscape of memory and imagination.
Furniture and Decor
The installation features new furniture pieces created by Dimoremilano for Loro Piana Interiors, along with classics from Dimorestudio's portfolio reimagined in Loro Piana fabrics. Notable pieces include the 'Varallo' round bed and the 'Valsesia' oval dining table, both featuring tubular steel elements and upholstered in Mohair velvet and Altai wool and cashmere fabric respectively.
Additionally, the installation introduces Loro Piana’s 'Punti a Maglia' porcelain tableware, but it appears shattered in the villa setting. Antique sculptures and artworks sourced from Tornabuoni Art, Cardi Gallery, Galleria Gracis, and Secci Gallery are incorporated into the installation, adding layers of history and intrigue.
Guided Experience
Guests are guided through a series of holding areas, eventually entering a pitch-black space where rooms are illuminated in sequence. The installation takes place within the Cortile della Seta courtyard at Loro Piana's headquarters in Milan, with sounds of thunder and water running down glass panels setting the stage for a stormy night.
Anticipated Presentation
Dimorestudio's presentations during the Salone del Mobile are often highly anticipated, and this year's installation titled La Prima Notte di Quiete is no exception. Britt Moran and Emiliano Salci, the design duo behind Dimorestudio, teamed up with Loro Piana for this immersive exploration of the boundary between reality and cinematic fiction. The installation showcases their shared commitment to pushing the boundaries of design and storytelling, offering visitors an unforgettable experience.
Engaging the realms of interior design, fashion, and beauty, social media is abuzz with anticipation for Dimorestudio's collaborative effort with Loro Piana during Milan Design Week 2025. The installation, titled "La Prima Notte di Quiete," promises a fashionable lifestyle experience, as it redefines home and garden settings with an evocative blend of surreal atmospheres reminiscent of David Lynch and Federico Fellini's cinematic masterpieces.
The installation invites guests to immerse themselves in a dreamlike world, where newly designed furniture pieces by Dimoremilano for Loro Piana Interiors coexist with curated antique artworks, creating a unique symphony of style and history. A guided experience leads visitors through a series of holding areas, culminating in a pitch-black space where rooms illuminate in sequence, all set within the lush Cortile della Seta courtyard at Loro Piana's headquarters.
As entertainment enthusiasts and design aficionados flock to Milan, they'll undoubtedly share experiences and insights about this immersive exploration of reality and cinematic fiction on various social media platforms, further expanding the reach of this extraordinary installation.
