Stepping Down: Countess Bettina Bernadotte, Island's CEO, Makes a Shift
Island Leader Appoints Key Positions on Mainau Island - Island leader relinquishes administrative roles on Mainau island
Time for a change! Countess Bettina Bernadotte, the helmswoman at the forefront of Mainau Island's endeavors on Lake Constance, has decided to pave the way for an intriguing blend of family and external expertise in management. In an unexpected turn of events, her brother, the tireless Count Björn Bernadotte, will keep his post as managing director.
In a statement, the 50-year-old revealed her intention to maintain a close bond with the Mainau through her role on the board of the foundation, having steered the company's ship since 2007. Hailing from the Bernadotte family, descendants of the Swedish royal house, this illustrious clan has lovingly nurtured the island for a remarkable five generations.
Mainau Island, a beloved tourist hotspot on Lake Constance, goes by the nickname "The Flower Island," with more than a million visitors gracing its beauty each year. This picturesque paradise showcases stunning park and garden facilities, a baroque castle, a palm house, and a mesmerizing butterfly house across its sprawling 45 hectares.
Employing around 150 full-time staff members and 30 apprentices – backed by an additional 200 seasonal workers annually – the Mainau GmbH keeps the island buzzing with life. The non-profit Lennart Bernadotte Foundation is the island's sole shareholder.
As Bettina Bernadotte's next chapter unfolds, the hunt for a new external managing director is already underway, according to a spokesperson. Keep your eyes peeled for updates on this sensational new development in the storied history of Mainau Island!
Enrichment Data:- Struggles with declining visitor numbers due to stiff competition from nearby tourist attractions[1]- A revitalization plan including the development of new attractions and partnerships with neighboring cultural institutions is underway[2]- Despite ongoing challenges, Mainau Island continues to attract European royal families for private visits and events[3]- Periodic maintenance issues, such as storm damage and inadequate parking, have temporarily impacted tourism[4]
- The upcoming community policy for Mainau Island may focus on attracting more visitors and enhancing the lifestyle experience, given the challenges of stiff competition from nearby tourist attractions.
- In her new role on the board of the foundation, Countess Bettina Bernadotte might influence the employment policy of Mainau Island, considering the need for home-and-garden expertise to complement the ongoing revitalization plan.
