High-end travel accessories retailer EUME inaugurates its first flagship store in Bengaluru, marking the introduction of top-tier global travel gear in India.
EUME Opens Flagship Store in Bengaluru, Redefining Premium Travel Gear
India's new premium travel gear brand, EUME, has made its offline debut in Bengaluru with the opening of its flagship store at Phoenix Mall of Asia. This move marks a significant step in EUME's expansion strategy, with plans for additional stores in Mumbai and Hyderabad.
Founded in 2017, EUME specialises in innovative, design-forward, and highly functional travel products tailored for modern Indian travelers. The brand stands out in the market with its unique blend of bold aesthetics, smart tech features, and wellness integration.
EUME's DNA is clear, bold design, expressive form, and function that goes the distance, making a statement without shouting. The brand's commitment to detail is evident in every corner of the store, from the monograms etched onto walls to the sleek product display islands.
The store is not just a transactional space; it's designed for discovery, encouraging customers to linger, engage, and connect with the essence of #makingmoves. EUME's products include advanced features such as massager backpacks integrating wellness, anti-theft zippers, USB charging ports, and durable construction tested for 12+ hour travel endurance.
The brand's commitment to luxury is evident in the immersive store design, featuring a clean, powerful, and fluid atmosphere. The predominantly white canvas, fluid metallic curves, and a statement EUME monogram create an atmosphere that is both captivating and inviting.
The Bengaluru store's opening celebration included a fashion-forward ramp show, offering a unique fashion-meets-luggage showcase. EUME's collection is characterized by timeless silhouettes, striking proportions, and well-defined interiors built for maximum utility. The highlight of the collection is India's first 100% aluminium, zipperless cabin-size luggage, positioning EUME as a first mover in the luxury segment within India.
EUME is not just building a brand, but a movement called #makingmoves, with confidence, clarity, and purpose. The brand's offline expansion is a testament to its commitment to providing a sophisticated, immersive retail experience that reflects EUME’s design philosophy—elegant, functional, and engaging for discerning urban travelers in India.
With plans to expand to Mumbai, Hyderabad, and curated pop-ups across cultural festivals and lifestyle destinations, EUME is set to revolutionise the premium travel gear market in India.
[1] EUME Press Release, 2021. [2] Business Standard, 2021. [3] The Hindu, 2021. [4] Financial Express, 2021. [5] Forbes India, 2021.
- EUME's flagship store in Bengaluru showcases a unique blend of fashion-and-beauty in travel gear, with its stylish design reflecting the brand's DNA and commitment to luxury.
- The Bengaluru store also offers a glimpse into EUME's lifestyle vision, hosting events like the recent fashion-forward ramp show that highlighted the brand's commitment to technology-integrated products for modern Indian travelers.
- As EUME expands to Mumbai and Hyderabad, it plans to extend its presence beyond stores, setting up curated pop-ups at home-and-garden shows and cultural festivals, aiming to introduce its premium travel gear to a wider audience.
