Growth in Russian Demand for High-End Automobiles Soars by 59%
In the world of automobiles, Russia has seen a significant shift in car purchasing trends. At the FinAuto-2025 forum, Denis Musienko, head of the "Auto" service at T-bank, shed light on these trends.
According to Musienko, over 90% of car buyers in Russia opt for credit or installment plans when purchasing both mass-market and premium cars. This revelation comes as no surprise, given that the price range for mass-market cars commonly using credit in Russia is 2.5 million to 4.5 million rubles, while premium models priced between 10-15 million rubles are more often bought with cash.
Interestingly, in July 2025, the most popular luxury car in the premium segment was the Rolls-Royce Cullinan, with 19 units sold. The Bentley Bentayga followed closely behind with 11 sales, and the Lamborghini Urus and Aston Martin each recorded 9 and 4 sales respectively. Ferrari also saw 8 of its vehicles find new homes.
These figures reflect a 25% increase in the sale of luxury cars in Russia compared to the same period in 2024. In total, 393 new luxury cars were sold in Russia during the first seven months of 2025.
It's worth noting that Musienko's statement about car financing habits in Russia did not specify which brands fall into the mass-market or premium categories. Nor did it provide specific figures for car sales. However, the forum provided valuable insights into the financing habits of car buyers in Russia.
In the realm of mass-market cars, the figures suggest that credit is the preferred method of payment, with sales ranging from 2.5 million to 4.5 million rubles. On the other hand, premium cars priced at 10-15 million rubles are more likely to be bought with cash.
This shift towards credit financing for mass-market cars could be a sign of increasing affordability and accessibility in the Russian automobile market. As for the luxury car segment, the preference for cash purchases might indicate a more affluent clientele with the means to pay upfront for their high-end vehicles.
Regardless of the segment, the Russian automobile market continues to show growth and dynamism, with consumers increasingly opting for credit as a means to own their dream cars.
In the home-and-garden sector, this shift in car purchasing trends in Russia might inspire a similar trend, as people prioritize installment plans for big-ticket items like luxury homes and top-of-the-line garden equipment, thereby making these elements of a desirable lifestyle more accessible. On the contrary, the affluent clients in the Russian luxury car market who prefer cash purchases may choose to pay for their upscale home-and-garden remodeling projects in cash, reflecting their financial capabilities.
