"Graham & Brown's Color of the Year exhibits a theatrical touch to any environment, presenting as the most tantalizing autumn hue"
In a recent announcement, British homeware brand Graham & Brown has revealed that Divine Damson, a rich and juicy red hue, will be their Colour of the Year for 2026. This bold decision follows the success of the brand's Design of the Year for 2026, Eternal Weave, a whimsical wallpaper inspired by ancient textiles.
Eternal Weave, a captivating design that draws inspiration from the textiles and architecture of the Pink City of Jaipur, is available in various colorways. The standout mural, the Eternal City, is produced on two coordinated rolls and comes in six colourways.
The Eternal City mural was hand-drawn and painted over several months before being digitally reproduced in the Graham & Brown factory in Lancashire. This intricate process ensures a high-quality product that faithfully replicates the original artwork.
Graham & Brown's 2023 releases, the colour model "Eternal Weave" and the motif of the year "Eternal City", have been designed to complement Divine Damson. The Eternal Weave wallpaper, with its enchanting design, provides a perfect backdrop for this vibrant colour.
Rebecca Knight, Deputy Editor on the our platform Website since 2022, has been following the brand's developments closely. She graduated with a Masters degree in magazine journalism from City, University of London in 2018 and started her journalism career as a staff writer on women's weekly magazines before joining the our platform website team in 2019.
Divine Damson is not just limited to wallpaper. It is also available in paint, made-to-measure curtains, and blinds. For a cohesive look, consider pairing Divine Damson with a dark red side table, an occasional armchair towards the burgundy side of red, and a wireless lamp in a high-lacquered cherry red.
The paint range of Graham & Brown is often underrated, but with the introduction of Divine Damson, it is clear that the brand is making a statement. Divine Damson, with its ability to change with the light, revealing hints of mulberry and garnet, is a contender for the next big paint trend.
Graham & Brown, a well-known name in digitally printed wallpaper, continues to push the boundaries of home design with their innovative and captivating products. With the release of Divine Damson as their 2026 Colour of the Year, it's clear that they are setting the tone for the year ahead in home decor.
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