Gathering All Influential Figures of Grocery Retail Advertising
The "Retail Media Power Players: Grocery Edition" is a collaborative initiative between Progressive Grocer and the Path to Purchase Institute, aimed at highlighting and leveraging key players in the grocery retail media space. This partnership, part of the September issue of Progressive Grocer magazine, brings together expertise in retail operations and shopper marketing to advance retail media strategies in the grocery sector.
Many grocery retailers operate with lean media teams and prefer turnkey, easy-to-manage platforms. Retail media solution providers interested in participating in this partnership can demonstrate their technology’s ability to deepen first-party data utilization, integrate omnichannel shopper engagement, provide measurable advertising outcomes, and align with grocery retailers’ strategic retail media goals.
For instance, Sam's Club redefines retail media measurement with Omni‐Impact, powered by AI and proprietary member data. Albertsons Media Collective rolls out an in-store digital display pilot, while H-E-B adds a self-service option to its retail media network.
Participating retail media solution providers can highlight what sets them apart from the competition through a two-page profile with lead generation and full promotion. Alternatively, an alternate advertising option comprises a one-page ad only with no profile nor lead gen. The profile will be featured in the printed magazine and online at ProgressiveGrocer.com and P2PI.com, and will be promoted via newsletters and social media.
Large-format displays will be placed in high-traffic areas, including the produce department, to ensure maximum visibility. The deadline for materials submission is August 21. To participate and gather more information, contact Eric Savitch, SVP & Group Brand Director, at [email protected].
In a crowded retail media network marketplace, grocery retailers seek differentiation. By 2025, grocery retailers consider their RMNs (Retail Media Networks) as critical assets for future commerce. Albertsons and Dollar General discuss their approaches to in-store and out-of-store retail media at PG's GroceryTech event, providing insights into the evolving landscape of grocery retail media.
The article, originally published in the Path to Purchase Institute, emphasizes the importance of data-driven, personalized retail media approaches that integrate on-site and off-site touchpoints to create seamless shopper experiences. Retail media solution providers can engage with industry-recognized platforms or consortiums that aggregate grocery retail media networks, or offer technologies that enhance audience targeting, data collaboration, and campaign performance.
For more information about this partnership, visit ProgressiveGrocer.com/Advertise. The "Retail Media Power Players: Grocery Edition" is a unique opportunity for retail media solution providers to showcase their offerings and connect with key players in the grocery retail media space.
