Fitness First Dives into Hyrox with Frankfurt Event, Expanding Training Offerings
Planet Fitness is set to make a splash in the Hyrox scene. From December 12 to 14, they'll serve as the naming partner at the Planet Fitness Hyrox Frankfurt event, expected to attract around 15,000 participants. This marks a significant step in their plans to expand their training offerings.
Starting in 2026, all Planet Fitness locations will offer Hyrox-specific classes. To prepare, the company will certify 95 of its locations as Hyrox Training Clubs this fall. This move aligns with Planet Fitness's managing director's vision to expand their training offerings with a highly dynamic format like Hyrox.
Hyrox, which has already gained traction in gyms across the U.S. and U.K., is excited about this partnership. Its chief growth officer expressed enthusiasm about working with Planet Fitness. The event in Frankfurt is set to be one of the biggest Hyrox races of the season.
Planet Fitness's involvement in Hyrox is set to bring a new dynamic to their training offerings. With the Planet Fitness Hyrox Frankfurt event and the rollout of Hyrox-specific classes in 2026, both Planet Fitness and Hyrox enthusiasts have much to look forward to.
