Dubai welcomes the debut of independent Martha Stewart retail stores
Martha Stewart Retail Stores Expand to the Middle East and South Asia
Martha Stewart's retail stores are set to make a significant mark in the Middle East and South Asia, following a strategic partnership between Marquee Brands and Apparel Group. The expansion plan, which aims to bring the Martha Stewart brand's elevated quality and design philosophy to new markets, has already resulted in the opening of three standalone stores in Dubai.
The first Martha Stewart retail store in Dubai opened its doors in May 2023 at the Mall of the Emirates. Two more stores followed at City Centre Mirdif and Dubai Hills Mall, also in May, with another planned for summer 2023. These stores offer an immersive home and lifestyle shopping experience, featuring kitchenware, dining essentials, bedding, bath, fragrance, and home décor, all curated to reflect Martha Stewart’s signature aesthetic of modern elegance.
Apparel Group, a retail conglomerate headquartered in Dubai, holds the retail license for the Gulf Cooperation Council (GCC) and is driving the regional rollout. The 2026 expansion aims to bring the Martha Stewart brand to India, Kuwait, and Saudi Arabia markets, further strengthening its presence across the Middle East and South Asia.
According to CEOs from both Apparel Group and Marquee Brands, these stores serve as not only retail points but destinations for discovery and inspiration, aligned with Martha Stewart’s vision of quality living. The stores are designed to reflect Martha Stewart's style and attention to detail, providing customers with a unique shopping experience.
Marquee Brands, which manages a portfolio of recognized retailers, including BCBGMaxAzria, A Pea in the Pod, Ben Sherman, and Laura Ashley, acquired at the start of this year, is excited about the expansion. The partnership with Apparel Group is expected to lead to further growth for the Martha Stewart brand.
In summary, Martha Stewart’s retail presence started with multiple stores in Dubai in 2023, followed by planned openings in India, Kuwait, and Saudi Arabia in 2026 as part of a broader global expansion strategy facilitated by Apparel Group and Marquee Brands. The immersive shopping experience offered by the stores is expected to resonate with customers in these new markets, further cementing the brand's reputation for quality and style.
[1] Marquee Brands Press Release - Martha Stewart Retail Stores Expansion [2] Apparel Group Press Release - Martha Stewart Retail Stores Expansion [3] Dubai Mall Press Release - Martha Stewart Retail Stores Opening [4] Gulf News Article - Martha Stewart Retail Stores in Dubai
- The AI-driven strategic partnership between Marquee Brands and Apparel Group is set to revolutionize the retail industry, extending the Martha Stewart brand into new territories like South Asia and the Middle East.
- In the realm of finance, Marquee Brands views the collaboration with Apparel Group as a significant step towards growth and increased revenue for the Martha Stewart brand.
- The retail landscape in the Middle East, particularly Dubai, is about to witness a transformation as home-and-garden shopping experiences get a fresh update with the arrival of Martha Stewart Retail Stores.
- The expansion of Martha Stewart Retail Stores into the retail sector promises to redefine lifestyle shopping, offering customers in these new markets an unparalleled shopping experience that reflects Martha Stewart’s modern elegance.
