Delhaize strawberries sold in cardboard containers with supplementary QR data embedded
In the ever-evolving landscape of consumer goods, several companies and sectors are making strides towards a more sustainable future by focusing on reducing plastic use and embracing recycled, recyclable, or biodegradable materials for packaging fruits, vegetables, and baked goods.
One such retailer leading the charge is Delhaize. The company is repackaging its Belgian strawberries in cardboard boxes, a move that could potentially save 52,000kg of plastic annually if more growers follow suit. This initiative is part of Delhaize's ambitious plan to lower its ecological footprint across its value chain by 45% between 2018 and 2030, a commitment made through its participation in the Science Based Targets Initiative (SBTi).
Delhaize is not alone in this eco-friendly crusade. The strawberry market, which has been experiencing annual growth of around 10% for the last few years, is also seeing change. Delhaize's strawberries, grown exclusively for the retailer at the Royakkers strawberry farm, are now packaged in new cardboard boxes produced by Solidus. Consumers can scan a QR code on the box to access information about the strawberries, the local grower, and recipes.
Co-op, another major player, has introduced solid board punnets for its premium tomato lines, a move that is expected to save 77 tonnes of plastic annually. Co-op also plans to avoid an annual total of 115 tonnes of plastics in its own-brand products through redesigned packaging for steak cut and mini-bite bakery products.
The packaging industry is not overlooked in global sustainability regulations. The Packaging and Packaging Waste Regulation is expected to be updated in 2025, and the topic of increasing the use of reusable packaging in supermarkets is also a topic of interest.
Innovative solutions are also coming from companies like Xact Prepack and Frutmac, which have developed recyclable cardboard trays and punnets for various products, including fruits, vegetables, and baked goods.
DS Smith and Priméale have also made headlines this year with the introduction of a fibre-based punnet for Priméale's Vegetable Kit range. This packaging is fully recyclable at end-of-life and keeps produce fresh at necessary temperatures.
The shift towards sustainable packaging is not just about numbers; it's about making a visible difference. Many studies and experts suggest that visible waste reduction is the main driver for consumer acceptance and impact. Delhaize's health and sustainability initiatives have been praised by Sciensano's Business Impact Assessment, a testament to the positive impact these changes can have.
As we move forward, keeping an eye on how top brands are progressing on packaging sustainability will be key. The future of packaging is undoubtedly greener, and it's exciting to see major companies leading the way.
