Car Enthusiast and Regular Guy -- Warm New Year Wishes from Morizo
In the heart of Japan, at the Makuhari Messe in Chiba, the Tokyo Auto Salon 2024 kicked off on January 12, marking one of the world's largest custom car events. This year, the event was graced by the presence of Morizo, a renowned figure in the car industry and a symbol of driving passion and commitment to creating "ever-better cars."
At the event, Morizo, who is linked to Toyota's Chairman Akio Toyoda, delivered a powerful message that echoed a vision of collaboration and innovation in the automotive world. His call to action, "Let's build the future together," underscored a collective effort to advance automotive technology, design, and performance while embracing electrification and new mobility concepts.
This forward-looking vision was exemplified by the debut of the Lexus LBX Morizo RR concept. This high-performance, electrified vehicle showcased a blend of sportiness and sustainability, inviting enthusiasts and stakeholders to join in shaping the future of mobility together.
The broader context of Toyota and Lexus presentations at the show, including new electrified line-ups and advanced powertrains, further supported this vision. Morizo's message encouraged unity among engineers, designers, drivers, and fans to pioneer innovations that balance excitement and responsibility on the road.
Morizo began his message with condolences for those affected by the Noto Peninsula Earthquake and the Haneda Airport accident, which occurred at the start of 2024. He expressed his desire to bring smiles back to disaster-affected areas as soon as possible. The smiles born at Tokyo Auto Salon can help energize Japan's automotive industry, which employs 5.5 million people.
In essence, "Let's build the future together" is a call for collaborative progress in creating vehicles that inspire joy, sustainability, and technological excellence. This reflects Toyota's evolving brand mission under Akio Toyoda's leadership and Morizo’s symbolic passion for driving.
The video ending the TGR booth presentation showcased Morizo's visits over the past year, filled with countless smiles. This is Morizo's first Tokyo Auto Salon since stepping down as president of Toyota. He made an emphatic appeal to car lovers worldwide, calling for giving up conflicts, divisions, disputes, and abuse, and instead helping each other and expressing gratitude. The video ended with a resounding call to action: "Car lovers! Let's build the future together!"
Despite the victory celebration being cut short due to an enormous earthquake that occurred on New Year's Day, Tokyo Auto Salon remains a festival where car lovers can surround themselves with cars and smiles. Morizo linked the energy of Tokyo Auto Salon to the vitality of Japan as a whole, encouraging everyone to join in the quest for a brighter, more sustainable future in the automotive industry.
- Morizo's vision for the automotive world, as reflected in his message at the Tokyo Auto Salon 2024, extends beyond just cars, encompassing home-and-garden and lifestyle improvements as well, aiming to create a future where better cars, homes, and lifestyles can be built harmoniously.
- The debut of the Lexus LBX Morizo RR concept, with its blend of sportiness, sustainability, and electrification, is a testament to Toyota and Lexus's commitment to innovation, not only in the automotive sector but also in home and garden solutions and lifestyle choices, aiming to redefine the way we live, work, and travel.
