Basque Group Urakas Launches Luxury Fragrances at €45
Basque group Urakas, led by vocalist Susana Aguirre, has entered the fragrance market with a focus on quality and exclusivity. Their perfumes, priced around €45 for 50ml, are available through Perfumerías If's extensive network and online.
Urakas, known for its music, has ventured into fragrance creation, managing licenses for designers. The group's first three scents are from Devota & Lomba, Miriam Ocariz, and Roberto Torretta, all for women. Urakas plans to launch two more fragrances this year, the fourth next summer and the fifth by Christmas 2012.
The group prioritizes quality over quantity, growing gradually with strategic partnerships like Perfumerías If. This retailer is optimistic about selling Urakas' high-end yet accessible perfumes. Urakas' fragrances are exclusively distributed through Perfumerías If's 290 points of sale in Spain and Andorra, with online purchasing also available.
Urakas, with Susana Aguirre at the helm, is expanding its brand into the fragrance industry. Their initial offerings, priced at around €45, are high-quality women's perfumes available through Perfumerías If's extensive retail and online channels. The group plans to launch two more fragrances this year, further consolidating its presence in the market.
