Barbour and Oxfam's Re-Loved project at the 2025 Glastonbury Festival, featuring iconic figures from the town
Barbour and Oxfam's Re-Loved Initiative Shines at Glastonbury 2025
At the 2025 Glastonbury Festival, Barbour once again took centre stage, with a host of prominent guests donning the brand's iconic designs. Among them were Dominic Cooper, who wore the Westmorland Ripstop Overshirt and Ridge Wellingtons, and Izzy Richmond, who opted for the Utility Spey Wax Jacket and Bede wellies.
The festival also marked the return of Barbour's collaboration with Oxfam, known as the Re-Loved initiative. This unique partnership offered festival-goers the chance to rent or buy previously worn Barbour jackets and accessories, with each item carefully cleaned and repaired by Barbour's experienced team.
The Re-Loved initiative was a high-visibility collaboration that combined Barbour’s fashion appeal with Oxfam’s sustainability goals. Many of the jackets at the festival were upcycled with materials from previous Glastonbury collections, promoting sustainability and raising awareness about ethical fashion.
The collaboration also supported Oxfam’s charitable work, with all proceeds from the Re-Loved initiative going to support the organisation's vital work. The initiative was a success, with the popularity and exclusivity of the Barbour items engaging festival-goers in sustainable practices while enhancing Oxfam’s fundraising efforts.
In addition to the jackets, a new collection of limited edition pins featuring the logos of Barbour, Oxfam, and Glastonbury were available for £7. Re-Loved Bucket Hats were also available for £29. The pins and welly toppers were available for the first time at the festival.
Prominent guests who joined in the sustainable fashion movement included Billie Piper, who wore the Transporter Oversized Casual Jacket in Sage and classic Wilton Wellingtons, Gemma Chan, who donned the Suri Checked Showerproof Jacket with the Cary shirt and shorts co-ord set and Evie Ankle Boots, and Adwoa Aboah, who wore a Barbour Transporter Oversized Casual Jacket in Navy.
Other celebrities who embraced the Barbour look included Saffron Hocking, who wore the Hayley Showerproof Jacket, Joseph Quinn, who donned the Barbour Transporter Oversized Casual Jacket, and Lily Allen, who wore the Classic Bedale Wax Jacket and Bede Wellies. Lennon Gallagher also joined in, wearing the Bedale Stripe Casual Jacket and Nimbus Wellingtons.
In conclusion, the Re-Loved initiative was a resounding success at Glastonbury 2025. By combining Barbour’s fashion appeal with Oxfam’s sustainability goals, the collaboration effectively promoted ethical consumption and supported charitable causes within the festival context. The initiative served as a reminder of the environmental and social benefits of reusing and recycling clothing, and it engaged festival-goers in a tangible way with sustainable practices.
The Re-Loved initiative expanded beyond jackets at Glastonbury 2025, offering fashion-and-beauty enthusiasts the chance to participate in sustainable-living by renting or purchasing previously worn Barbour accessories, such as pins and bucket hats. The home-and-garden element was also present, as festival-goers were introduced to the limited edition pins and Re-Loved Bucket Hats.
