Assembling Grocery Retail Media Influencers and Key Figures
The partnership between Progressive Grocer and the Path to Purchase Institute is set to bring a focus on retail media strategies within the grocery sector. This collaborative initiative, dubbed "Retail Media Power Players: Grocery Edition", aims to unite key retail media solution providers, grocers, and brands to share insights, best practices, and innovations that optimize retail media's impact on grocery retail and shopper engagement.
Participating retail media solution providers can seize the opportunity to showcase their unique offerings in this specialized sector. By contributing their technologies and expertise to collaborative forums or events organized under the initiative, they can differentiate themselves in a crowded marketplace.
Typically, participation would involve displaying retail media platforms, data-driven capabilities, and advertising solutions that help grocers improve shopper targeting, personalization, and measurable ROI. Providers may engage through webinars, panel discussions, case studies, or joint research efforts facilitated by Progressive Grocer and the Path to Purchase Institute.
The deadline for materials submission is Aug. 21. Participating retail media solution providers can expect their profiles to be featured in the printed magazine as well as online at ProgressiveGrocer.com and P2PI.com. Additionally, their profiles will be promoted via newsletters and social media, and large-format displays will be placed in high-traffic areas, including the produce department.
Moreover, participating providers will have three months of lead data accompanying their profiles. This partnership is part of the September issue of Progressive Grocer magazine.
Beyond retail media solution providers, grocery retailers are also taking strides in this area. Albertsons and Dollar General discussed retail media network imperatives at Progressive Grocer's GroceryTech event. Sam's Club, for instance, is redefining retail media measurement with Omni-Impact, powered by AI and proprietary member data. H-E-B has added a self-service option to its retail media network, with PG talking to retailer and solution provider Epsilon about additional tools for participating brands.
In 2025, grocery retailers view their retail media networks as critical assets for the next generation of commerce. Many grocery retailers operate with lean media teams and favor turnkey, easy-to-manage platforms. This partnership aims to cater to these needs, fostering collaboration between retailers and solution providers.
For more information and to participate, interested parties can contact Eric Savitch at [email protected] or visit ProgressiveGrocer.com/Advertise.
[1]: Hy-Vee partners with retail media consortiums [2]: Hy-Vee joins retail media consortium [3]: Hy-Vee expands retail media network with new partnership
- To stay competitive in the home-and-garden sector, retailers like Hy-Vee are exploring partnerships to enhance their retail media networks.
- With a growing focus on lifestyle strategies, Hy-Vee's expansion into retail media consortiums promises to provide innovative solutions for both retailers and brands.
