A Treat Touted as a Candle: The Secret Behind Its Lifelike Aroma, and the Rise of Pastries as the Preferred Home Fragrance Fad
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In the world of home fragrances, a new trend is emerging, leaving pumpkin spice candles in the dust. This time, it's all about the autumnal scents of bakeries that are taking centre stage.
The rise in bakery-inspired fragrances might not be a mere novelty but a reflection of our desire for emotional connection within our homes. Companies like Snif, a candle brand that aims to simplify fragrance shopping and make scent discovery transparent and accessible, are leading the charge in this new category.
Snif's candles evoke feelings of emotional connection, memory, coziness, and a sense of indulgence. One of their most popular offerings is the Levain collaboration candle, available in an 8 oz. and 50 oz. size for US readers. This candle, created using JUNGLE ESSENCETM technology, captures the scent of Levain's famous Chocolate Chip Walnut Cookie with incredible accuracy.
For those who prefer a more European twist, Anthropologie offers a morning coffee and sweet caramel stroop-waffle scented candle, while Oliver Bonas has a similar scent to Diptyque's Cafe Verlot Biscuit limited edition candle.
The bakery-inspired scents are not limited to morning baked goods. A baguette-shaped candle recreates the smell of breakfast in Paris, while a focaccia bread with rosemary and olive oil scented candle brings the aroma of Italian bread cooking in the kitchen right into your living room.
Acqua di Parma has also jumped on the bandwagon, re-releasing a Panettone scent for 2026. This candle boasts citrussy top notes, panettone accord, and a vanilla base.
For those seeking a more mindful moment drawing on food memories without the need for a stand mixer, there are other candles available that offer the same comforting scents. A small selection of Snif candles is available on Amazon for UK readers, and there are other brands with positive reviews on Amazon offering gift sets with croissant, pain au chocolat, and danish pastry scented candles.
Even the home fragrance trend's German pioneer, who uses JUNGLE ESSENCE™ technology to create cooking kitchen odour impressions and collaborated with the Staatsländisches Backhaus Levain to create a candelabrum that truly sounds like a bounty of fresh Levain chocolate chip walnut cakes, remains unnamed in the available search results.
As we move away from overly sweet and artificial scents, it seems that the home fragrance trend is leaning towards the comforting, familiar scents of bakeries. So, whether you're in the mood for a Parisian breakfast or an Italian focaccia, there's a candle out there to bring that aroma into your home.
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